Dustin Cash
Co-Founder & CEO
AS AN INNOVATIVE PRODUCT DEVELOPER AND GO- TO-MARKET STRATEGIST, DUSTIN TAILORED THE SOS BUSINESS MODEL TO ADAPT TO THE EVER- SHIFTING LANDSCAPE OF THE INDUSTRY. AS A SERIAL ENTREPRENEUR, HIS PASSION LIES IN BUILDING BUSINESSES FROM THE GROUND UP, SUPPLY CHAIN OPTIMIZATION, AND HELPING BRAND FOUNDERS CREATE THE FOUNDATION FOR LONG TERM SUCCESS.
CASH HOLDS A DEGREE IN VISUAL COMMUNICATIONS FROM THE FASHION INSTITUTE OF DESIGN AND MERCHANDISING IN LOS ANGELES, CALIFORNIA AND IS AN ACTIVE BOARD MEMBER OF BEAUTY INDUSTRY WEST. HE IS ALSO A JUDGE AND COMMITTEE MEMBER FOR THE NORTH AMERICAN HAIR STYLISTS AWARDS.
Charlene Valledor
CO-FOUNDER & GROUP PRESIDENT
AS A PRODUCT DEVELOPER AND BRANDING STRATEGIST, CHARLENE SPECIALIZES IN CREATING INNOVATIVE AND MEANINGFUL PRODUCT EXPERIENCES THAT TURN CUSTOMERS IN TO INSTANT BRAND AMBASSADORS AND DIE-HARD FANS. WITH A LOVE FOR BOTH SCIENCE AND STORYTELLING, SHE CREATES BRAND PLATFORMS THAT MARRY PRODUCT INNOVATION AND AUTHENTIC MESSAGING THAT SHINE THROUGH AT EVERY CONSUMER TOUCH-POINT.
VALLEDOR HOLDS A B.S. IN BIOCHEMISTRY AND A B.A. IN CHEMISTRY FROM CALIFORNIA STATE UNIVERSITY, LONG BEACH.