Dustin Charlene

Dustin Cash

Co-Founder & CEO

As an innovative product developer and go- to-market strategist, dustin tailored the sos business model to adapt to the ever- shifting landscape of the industry. as a serial entrepreneur, his passion lies in building businesses from the ground up, supply chain optimization, and helping brand founders create the foundation for long term success.

Cash holds a degree in visual communications from the fashion institute of design and merchandising in Los Angeles, California and is an active board member of beauty industry west. he is also a judge and committee member for the north American hair stylists awards.

Charlene Valledor

CO-FOUNDER & GROUP PRESIDENT

AS A PRODUCT DEVELOPER AND BRANDING STRATEGIST, CHARLENE SPECIALIZES IN CREATING INNOVATIVE AND MEANINGFUL PRODUCT EXPERIENCES THAT TURN CUSTOMERS IN TO INSTANT BRAND AMBASSADORS AND DIE-HARD FANS. WITH A LOVE FOR BOTH SCIENCE AND STORYTELLING, SHE CREATES BRAND PLATFORMS THAT MARRY PRODUCT INNOVATION AND AUTHENTIC MESSAGING THAT SHINE THROUGH AT EVERY CONSUMER TOUCH-POINT.

VALLEDOR HOLDS A B.S. IN BIOCHEMISTRY AND A B.A. IN CHEMISTRY FROM CALIFORNIA STATE UNIVERSITY, LONG BEACH.